So Why Can't I Resist From Buying That...

... gadget? shoes? dress? or camera? Usually the last one for me. I recently read about this concept of 'ego depletion' and it may explain a bit. What it means is that willpower (or any conscious effort that require self control) is a limited resource, like the amount of petrol in a car. So the more we use our willpower, the more liable we are to giving in to our splurges at a later stage. There are 2 experiments that demonstrate that it exists (and if you're not interested just skip the colored text below).

Experiment 1

- A bowl of radish and a stack of chocolate chip cookies were placed on the table

- Subjects were asked to skip one meal to induce hunger and then split to 3 groups - control (who didn't eat either the radish or cookies), radish and chocolate.

- The radish group were placed in the room with both foods and asked to eat only the radish while avoiding the chocolate, and vice-versa for the chocolate group.

- All participants asked to solve an unsolvable geometric puzzle (which was unknown to them).

Results: The radish eating group gave up earlier than both control and chocolate group, which both had similar times.The radish eating group also felt more 'tired' after the puzzle.

Interpretation: The radish eating group had to use more willpower to avoid the chocolate and have used up some sort of psychic energy.

Experiment 2

-The problem with the first experiment was that the task was unsolvable and it can be argued that the radish eating group was 'smarter' in realizing this and therefore gave up earlier. 

- The participants were asked to watch videos, some being humorous and some sad. 

- They were split into 2 groups, one was asked to suppress all emotion when watching and the other had no restrictions. 

- The subjects were given anagram letter sets.

Results: The emotion suppressed group had far fewer anagrams than the other group.

Interpretation: This proved further evidence that some resource was depleted after an act of self control.

Hang on a minute? Isn't life a series of choices?

Sleeping in vs hitting the gym

Reading up on recent developments vs Facebook-ing

Healthy lunch vs not so healthy

Getting the camera vs saving for that vacation

So back to the question... why can't we resist? Simple. Its because we've been working too hard and making too much of the right choices lately. *GRINS* Go have that fried chicken. It's better for you on the long run.